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Alliance Releases Official Guide to Lynchburg Region Black Businesses Feb. 28th

This weekend on Sunday, February 28, 2021, in partnership with Blackwater Branding and the Black Excellence Network of Lynchburg, the Lynchburg Regional Business Alliance is releasing the official Lynchburg Region Black Business Guide to commemorate the conclusion of Black History Month.

The guide features interviews with four local Black business owners, business resources, ways the greater Lynchburg community can invest and help entrepreneurs of color, and a business directory. The guide can be accessed and downloaded on the Alliance’s website,, on The News & Advance’s website, and will be available in print this Sunday, February 28, accompanying the Sunday paper. Additional print copies will also be available at the Alliance offices.

Click here to visit the Guide on
Click here to visit the guide on the News & Advance website.

“In partnership with Blackwater Branding and the Black Excellence Network of Lynchburg, this guide has been produced and is dedicated to the amazing Black business owners who chose to engage and start a movement to support fellow black business owners in the Lynchburg region,” explains Megan Lucas, the Alliance’s CEO.

Divine Fog Realty’s Scottie Booker, one of the Black business owners featured in the Alliance’s guide, talked about the challenges he has faced in realty, “About 17 percent of our agents are Black in an industry that may be only 5 percent Black in the two markets that we serve. You could say that’s a challenge . . .or a blessing.”

The Alliance’s guide also shines a light on the statistical reality that it is often more difficult for entrepreneurs of color to gain access to capital to start their business, and that challenge has been amplified due to the COVID-19 pandemic. According to the International Economic Development Council, a “greater likelihood of poor credit, discouragement from applying, and general discrimination are among the underlying factors for this disparity.” Given the levels of success achieved by Black business owners in our region, their achievements can act as a catalyst to empower the public to support businesses owned by people of color and further break down these barriers.

The Lynchburg Regional Business Alliance exists to promote the regional economic growth and enhance the quality of life of all citizens in the Lynchburg area. For more than 700 businesses and professional organizations in the Lynchburg region, our mission is to enhance regional economic development through generating jobs and investment, promoting the region’s brand and image globally, cultivating talent, and enhancing the local business climate.
To learn more about the Lynchburg Regional Business Alliance, please visit

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