A new Business class for Artists has been successfully completed by nine regional Artist

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May 21, 2019
The Arts account for more of the  U.S. GDP than industries such as construction, transportation, and agriculture according to data from the U.S. Bureau of Economic Analysis, summarized in a report released in March of 2019. https://www.citylab.com/life/2019/03/american-culture-arts-economic-impact-employment-data-gdp/585733/

However, a life in the arts has never been a quick path to equitability for artists. Sometimes quite the opposite. This is why Riverviews Artspace introduced the first ARTHRIVE program in February of 2019.
 ARTHRIVE is an innovative  10 week professional development curriculum, designed to teach business skills to artists and other creative, help them sustain and maximize their earning power doing it.

Based on the Springboard for the Arts  “work of art”, the program guides artists of all disciplines through every facet of building a successful and sustainable career – from career planning, time management, marketing, and social media to pricing, recordkeeping, funding, and developing a business plan. 
Designed to help new artists learn the ropes, as well as more experienced artists grow and expand, each section provides a step-by-step guide best practices, useable case studies, hands-on exercises, analytical tools, checklists, and worksheets. A series of videos brings each topic to life with empowering insights and advice from artists on how they incorporate Work of Art strategies into their everyday work. 
“ Part of our mission as a contemporary art space is to help artist in being more equitable. We do so by providing services, tools, opportunities and structures that work for them” says Kim Soerensen, Executive Director of Riverviews and ARTHRIVE facilitator. 

 “We need to look beyond small artist- specific solutions to systems-level problems, and recognize Artists as entrepreneurs and small businesses, treat them as such by providing them with the tools and resources like this program to be truly self sustainable and equitable. There is a civic responsibility to ensure the creative economy is not seen as a only frivolous hobby but an industry worth while investing into”.

Soerensen continues: “ Professional Artist, unlike any other vocation, are frequently asked for free services. We have to change that notion. Artists are professionals, should be recognized and compensated for their services accordingly. Riverviews Artspace  has been committed  to cultivate the cultural narrative  of a creative economy since 2003, when we first opened our doors - as an anchor if not driver of the Downtown Lynchburg Revitalization – via the Arts. 
Now, with programs like ARTHRIVE we continue this mission, providing tools and education for artists to enhance opportunities of sustainability. We are excited to have completed this inaugural program with exceptional Artists of different genres.”