iHeartMedia announced that Paul A. Rothfuss has been named Market President

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February 01, 2019
iHeartMedia announced that Paul A. Rothfuss has been named Market President for the Roanoke-Lynchburg market, effective immediately. iHeartMedia Roanoke-Lynchburg has a strong cross-platform presence and includes a number of iconic brands and franchises — both broadcast and digital—encompassing five music format stations iHeartMedia has the leading consumer reach and influence across multiple platforms and delivers more live programming than any other media company. As Market President, Rothfuss will be responsible for leveraging iHeartMedia Roanoke-Lynchburg’s radio station brands and assets to provide quality programming as well as creating new revenue opportunities. In addition, he will spearhead all aspects of the market’s operations including sales, programming, digital, events and promotion initiatives. Rothfuss will report to Chuck Peterson, newly named Area President of iHeartMedia’s Roanoke-Lynchburg, Harrisonburg and Winchester markets.

“We are thrilled to have Paul lead the Roanoke-Lynchburg market,” said Dave Carwile, President of iHeartMedia Virginia/Carolina Region. “Paul was the first to raise his hand when the market president position posted. He’s a proven leader who consistently displays big thinking and has a solid track record of sales leadership. We’re excited about the future of our sales and programming teams under Paul’s leadership and direction.”
Rothfuss is elevated to Market President after serving as general sales manager in the Roanoke-Lynchburg market for the past five years. He also served as the general sales manager for the FROGGY-FM Network in Steubenville, OH. Rothfuss began his career at WTCB in Columbia, SC and is a graduate of Gettysburg College.
“iHeartMedia Virginia/Carolina region is committed to growing its markets with the personnel and cutting-edge technology required to win in today’s competitive environment,” said Rothfuss. “I am excited and proud to lead the market and thrilled to
keep serving in the Blue Ridge region. Together, we will continue to raise the bar on delivering successful marketing solutions for our clients and serving our community."
iHeartMedia is the leading media outlet in the Roanoke-Lynchburg market with multiple platforms, including its broadcast stations; live events; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, iHeartMedia’s free all-inone digital music, podcasting and live streaming radio service – with more than 2 billion
app downloads and 121 million registered users.