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Milkapalooza: 3rd Annual Community Breastfeeding Celebration

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August 19, 2019
WHO: FREE community event celebrating World Breast Feeding Month and the success we have
achieved together as a community! Community members, families and children of all ages are
Follow all the fun of the event on social media at The Motherhood Collective or on Instagram

WHAT: Milkapalooza: 3rd Annual Community Breastfeeding Celebration presented by Member One Federal Credit Union!! Come enjoy live music, 9 food trucks, bounce houses, balloons
by Teddy Spaghetti, Nature Zone, face painting, a petting zoo and games represented by over 30
community partners. This collaboration between The Motherhood Collective, HumanKind, Centra, and Live Healthy Lynchburg celebrates breastfeeding success and increase public breastfeeding awareness.

HIGHLIGHTS: The State Breastfeeding Coordinator from the Virginia Department of Health,
Jarene Fleming, will be joining us and bringing a proclamation from Governor Northam’s office
recognizing August as Breastfeeding Awareness Month in the Commonwealth and the
importance events like Milkapalooza have on the health of our communities. This proclamation
will be shared alongside the community Latch-On / Splash-On at 12:00 PM.

WHEN: Saturday, August 17
10:00 A.M – 2:00 P.M.
WHERE: Front lawn of Centra’s Virginia Baptist Hospital -
Event Map attached.
3300 Rivermont Ave, Lynchburg, Virginia 24503

ADDITIONAL INFO: Virginia Baptist Hospital front lawn facing Rivermont Avenue
will be the main site for all of the food, music and fun! Don’t miss your chance to meet princess characters who will be wandering through the event from Lend Me a Princess and
the Lynchburg Hillcats very own SouthPaw!
For more information please visit our website:

HumanKind & The Motherhood Collective
HumanKind has provided programs and services in communities throughout Virginia since 1903. Our mission is to strengthen individuals and families through care, counseling and education. Our programs focus on Early Childhood Development, Economic Opportunity, Mental &Behavioral Health Services, Developmental Disabilities, Youth & Family Services and Health & Wellness. Every day, we assist families in overcoming challenges and improving their quality of life.
The Motherhood Collective® is a program of HumanKind that equips and empowers women from preconception to postpartum through free evidence-based education and social support programming.

Jarene Fleming, State Breastfeeding Coordinator for Virginia
As the State Breastfeeding Coordinator with the Office of Family Health Services,
Division of Community Nutrition, she coordinates multiple initiatives to promote, protect
and support human milk feeding in the Commonwealth; including the Virginia WIC
Breastfeeding Program, the Virginia Maternity Care Quality Improvement Collaborative,
and the Virginia Breastfeeding Friendly Designation Program. Making a positive impact
in the area of maternal and infant health through breastfeeding is her passion. Her
particular focus is closing the racial health disparity gap by promoting breastfeeding for
all families. Jarene is an active La Leche League Leader and serves on the Board of
the Southern Birth Justice Network. She is a member of Reaching Our Sisters Everywhere (ROSE), and the International Lactation Consultant Association (ILCA).

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