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Lynchburg Regional Business Alliance

River Ridge Mall development discussed during Lynchburg business breakfast

View full story at The News & Advance...Although many changes to Lynchburg's River Ridge mall already are underway, and shoppers have seen results of Liberty University’s $20 million investment, the mall's redevelopment will bring more new features over the next few years.
And no, Cheesecake Factory won't be among them.  But shoppers can expect a new large sporting-goods store, new eateries and other renovations to the interior and exterior.

Craig Pettitt, vice president of real estate for Liberty University, which owns the mall, spoke Wednesday to a room full of Lynchburg Regional Business Alliance members at The Summit in Wyndhurst about the redevelopment of the mall and the transition it will be making over the next few months and years.
Among the announcements and changes Pettitt described:

Belk will stay another 10 years at the mall, according to a recent agreement. Along with some recent interior upgrades with the store, Pettitt added there will also be some upgrades to the exterior of the store in the spring of next year.

A large, 45,000-square-foot sporting goods store will move into where Sears was once located in the mall, although Pettitt said he could not release the name of the store. As soon as that deal is executed, the Sears building will be demolished to make way for new construction.

The Food Court will be remodeled into a “food hall,” which will still include Chick-Fil-A and will have other operators along with a video wall.

The Macy’s building will be torn down to make new space for entertainment, restaurants and an outdoor lifestyle center with a park that will host free movie nights, summer concerts and farmers markets.Pettitt also spoke about what he calls “The Great Space” inside the mall near SeaQuest, Belk and American Eagle Outfitters where a complete renovation is underway and will be complete by Thanksgiving this year.

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