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Purple Door and Simply vanilla to merge, River Ridge bakery to close

See story at The News & Advance...Purple Door Gourmet Kitchen & Catering and Simply Vanilla Gourmet Cheesecakes have announced a merger.

Michelle Ayers, owner of Purple Door, and Jessica Kercher, owner of Simply Vanilla, have joined their brands to bring sweet and savory together, and will be under one roof at 1381 Crossings Centre Drive, Suite C in Forest.

As a result, Simply Vanilla will close its bakery inside River Ridge mall on Wednesday.

"We are grateful to have had Simply Vanilla as a member of the River Ridge family over the past three years," Melissa Faria, general manager of the mall, said. "Working with Jessica and her team has been a fantastic experience, and we know that the community will miss this staple at the center. During these next stages of the business’ merger, we wish the business all the best and future success."

Ayers said in a Facebook video that Purple Door will be scaling down and will now be focused on retail experience with same service and high quality.  

Cheesecakes and charcuterie will be the focus of new in-person events, with soup and wine available on site.