Rooted in city history: Doyle’s Florist, now Bloom by Doyle’s, marks 100 years in Lynchburg area

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June 03, 2019

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After fighting in World War I, William Doyle, a Lynchburg native of Irish heritage and second-generation American, purchased a flower business in September 1919.

At the age of 24, Doyle created a business whose roots mark 100 years this year: Bloom by Doyle’s, now owned by Debbie Miller in the Boonsboro Shopping Center, where it has been located since 2013.

Miller, who previously owned Celebration Bridal, said she loves working with people and aims to give customers the same services they have been receiving over past 100 years from the Doyles.


“It’s amazing that it is 100 years old, but why did it survive? I think there are a lot of key elements, but one being the customer service throughout the years and knowing people personally,” she said.