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WSLS Launches New Initiative, WSLS 10 In Your Town

[ROANOKE, Va.] – WSLS 10 is preparing to take the news on the road and launch a new initiative, WSLS 10 In Your Town. Starting in May, WSLS 10 News will be LIVE in a different city every other Friday through November.

“We are passionate about informing and celebrating our communities,” says Margaret Kreger Ashburn, News Director for WSLS 10. “This pop-up newscast is more than a tactic. This is our home too and we are eager to feature extraordinary actions happening all around us.”

WSLS 10 In Your Town is an opportunity to help knit communities together.

WSLS 10 is here to serve others. We are honored to elevate diverse voices, emphasize good news, and shine light on those providing meaningful contributions in our neighborhoods,” says Chrissy Funk, Creative Services Director for WSLS 10.

“This project supports our on-going commitment to listen and share the perspective of the people in our diverse communities,” says WSLS 10 Vice President and General Manager, Jaimie León. “WSLS 10 In Your Town is an innovative approach to telling stories that matter here. I applaud the team for taking this on.”

Come, explore more of Southwest and Central Virginia with WSLS 10!

This fun and socially distant promo was shot and edited by Creative Services Producers, Rafael Ibarra and Andy DePue. The crew found the perfect song to reflect this initiative

About Graham Media Group
Graham Media Group, a subsidiary of Graham Holdings Company (NYSE: GHC), operates seven local media hubs, each in a top-75 market and all recognized as news leaders: KPRC–Houston, WDIV–Detroit and WSLS–Roanoke (NBC); KSAT–San Antonio (ABC); WKMG–Orlando (CBS); WJXT–Jacksonville (fully local), and WCWJ–Jacksonville (CW). Based in Detroit, Graham Digital is a digital media and technology development group widely recognized as a leading industry innovator. Social News Desk, headquartered in Atlanta, provides its 2500+ worldwide newsroom-customers with a single dashboard to publish, measure, curate, and monetize local news content on social platforms.

Contact: Chrissy Funk, Media Relations

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