James River Media is a local, family-owned, growing media company based in Lynchburg, Virginia. Our portfolio features flagship media brands - including WLNI Radio and HOME Magazine - alongside a full suite of modern digital marketing solutions and creative services. Our mission is to serve as Central Virginia’s most trusted marketing resource by creating compelling content, delivering exceptional service, and driving measurable results for local businesses. Role Overview This is an on-site role which requires a blend of analytical thinking, strategic vision, and exceptional communication skills. As a Digital Marketing Strategist, you will serve as the strategic bridge between our clients and our internal media, creative, social, and technical execution teams. You will focus on high-level digital strategy, coordinating with account managers to communicate these strategies and results to clients, client relationship management, and translating client goals into actionable multi-channel marketing plans that our specialized execution teams bring to life. Key Responsibilities 1. Client Strategy & Account Leadership ? Strategic Lead: Serve as the primary strategic voice for clients digital marketing campaigns, learning their business models and defining overall marketing funnels and campaign goals. ? Team Liaison: Collaborate directly with internal PPC, SEO, media, and creative teams to ensure client strategies are accurately executed and performance targets are met. ? Performance Analysis & Reporting: Interpret campaign data provided by our execution teams and present clear, meaningful performance reviews and recommendations to clients that highlight ROI and business growth. 2. Internal Brand Management (JRM) ? Website & Brand Oversight: Oversee JRM’s internal website performance and brand updates, coordinating with technical team members to implement site improvements and content updates. ? Balanced Workflow: Successfully balance internal brand initiatives alongside client-facing priorities through structured project management. 3. Sales Support & Business Development ? Sales Support: Partner with the business development team to join prospective client sales calls, providing strategic authority and technical clarity to help close new deals. ? Client Retention & Growth: Seamlessly transition, retain, and identify growth opportunities within your book of business by proactively recommending strategic optimizations. Required Skills & Qualifications ? Experience: 2–4 years of marketing, account management, or strategy experience, preferably within an agency environment. ? Strategic Digital Literacy: A high-level understanding of the digital marketing ecosystem (Google Ads, Meta Ads, Programmatic, SEO, CMS) and how these channels integrate with broader media assets like WLNI and HOME Magazine. You must be comfortable communicating with technical specialists to bridge the gap between client goals and technical execution. ? Data Interpretation: Familiarity with Google Analytics (GA4) and reporting dashboards to translate complex metrics into clear, actionable insights for clients. ? Client-Facing Confidence: Exceptional verbal and written communication skills with absolute comfort presenting strategies to decision-makers and participating in pitch calls. ? Project Management & Detail: Highly organized with the ability to manage project timelines, keep internal teams aligned, and maintain high standards across all client deliverables. Position Details ? Salary: $45,000 – $55,000 (Commensurate with experience) ? PTO: 15 days per year plus paid company holidays ? Retirement: Simple IRA with company match ? Insurance: Health, Dental, and Vision offered ? Location: On-site in Lynchburg, Virginia To apply, send your resume and cover letter to sales@jamesrivermedia.com with Digital Marketing Strategist in the subject line. We look forward to reviewing your background!