Description: The new media landscape is changing. As it changes, your social media strategy needs to change with it. This session will explore the latest social media developments and recent demographic trends to help you figure out the best places to invest your social media resources. This session will examine the following: •An overview of the latest developments in Facebook, Twitter, Linkedin and other platforms •An overview of some new popular Social Media tools: Instagram, Pinterest, Vine and more •New ways to use Social Media to promote your mission, fund-raise, and recruit volunteers •Creating a S.M.A.R.T (specific, measurable, attainable, realistic and timely) plan for your Social Media •Integrating Social Media efforts into your existing marketing and public relations campaigns register online: www.cvane.org