RUSTBURG, VA (March 17th, 2026) – Ryan Homes is pleased to announce that construction is officially underway at The Allure. Sales have now begun for this highly anticipated collection of new townhomes in Campbell County.
 
A New Chapter for The Allure
 
This new phase will introduce 60 thoughtfully designed townhomes, combining quality craftsmanship with a central location just minutes to Liberty University, shopping, dining, and key commuter routes. As Ryan Homes brings its first single‑family townhome community to Rustburg, buyers will find a convenient, modern living experience tailored to today’s lifestyles.
 
Community Features & Home Designs
 
Homes at The Allure showcase open‑concept layouts accented with modern features and elevated finishes. Each home includes 3 bedrooms, 2+ bathrooms, and flexible outdoor living options. Basements are also available on select homesites.
 
Residents will have access to an impressive lineup of resort‑style amenities, including a clubhouse, pool, full fitness center, and additional recreational features designed for everyday enjoyment.
 
Positioned just 8 minutes to Liberty University and offering quick connectivity to Route 29, The Allure provides both accessibility and comfort in one well‑planned community.
 
Now Open for Appointments
 
With demand already surging, appointments are limited and offered on a first-come, first-served basis. To schedule a model tour, visit www.RyanHomes.com/TheAllure or call 540-427-6673.
 
The Homebuilder
 
Ryan Homes (NVR) is one of the nation’s leading homebuilders building over 600,000 homes since 1948. Products include single-family homes, townhomes and condominiums in 37 metropolitan areas in 16 states. Ryan Homes is recognized for its unparalleled customer service, innovative, award-winning designs, quality construction, affordable prices and unique communities in prime locations.
 
The Roanoke-Lynchburg Division of Ryan Homes is based in Roanoke, VA, and builds new construction homes throughout the surrounding region.
 
Ryan Homes is a member of the NVR family, a distinguished group that also includes NV Homes, Heartland Homes and NVR Mortgage.

 
THE ALLURE INFORMATION:
PRICE RANGE: Maintenance-free townhomes in an amenity-filled community, from the Low $200s.
LOCATION: Nestled in The Town of Rustburg in Campbell County
MODEL ADDRESS: 33 Ranwell Road, Rustburg, VA 24588
WEBSITE: RyanHomes.com/TheAllure
BUILDER: Ryan Homes

 

Heath Barret, Chris Wright, Alex Queen, Karl Brudke, Tim Smith, Joe Deffner, Jack Deluca, Kendall Ireland, Hunter Heavner, Derek Fowler, Andy Macasek, Brennan Smith.