Finch & Finch, Inc. is proud to announce that it has been honored with the 2024 National Funeral Directors Association (NFDA) Pursuit of Excellence Award. This recognition places Finch & Finch, Inc. is among an elite group of just 284 funeral home locations worldwide that have demonstrated a commitment to excellence in funeral service.

The NFDA Pursuit of Excellence Award is reserved for funeral homes that uphold the highest ethical and professional standards while delivering exceptional service to families and communities. Recipients of this award set a new benchmark in the profession by exceeding rigorous business standards and excelling in key areas such as compliance, staff development, service to grieving families and community engagement.

To qualify for this prestigious award, Finch & Finch, Inc. met or surpassed the comprehensive criteria established by the NFDA, which include adherence to state and federal regulations, ongoing staff education, and active community involvement. The award also recognizes funeral homes that provide outstanding programs and resources for bereaved families; actively contribute to the funeral service profession; and effectively promote their services through various marketing, advertising, and public relations efforts. All participants in the program must also commit to the NFDA's Pledge of Ethical Practices.

"We are thrilled that Finch & Finch, Inc. has earned the 2024 Pursuit of Excellence Award," said Jessica Koth, NFDA Director of Public Relations. "This award, which has been conferred by NFDA for more than four decades, is a symbol of unparalleled dedication, innovation and service within the funeral profession. Earning this award is a testament not only to meeting the highest professional and ethical standards but also to their unwavering commitment to continuous improvement and deep-rooted dedication to the families and communities you serve."

"Since 1905, the Finch family has been honored to serve our community for five generations, beginning with my great-great-grandfather, John T. Finch, who laid the foundation of our family's legacy as a funeral director. I am sincerely thankful for the remarkable efforts of our entire team, whose dedication and professionalism have made the Pursuit of Excellence Award a reality. This achievement also reflects the unwavering commitment of the generations before me, including my father, Rob; my grandfather, Bob; and my great-grandfather, Hubert," shared Robert L. Finch, III, "Trey," CFSP, CCO, fifth-generation funeral director and President.

More information about the NFDA Pursuit of Excellence Award program can be found on the association’s website, NFDA.org/PursuitOfExcellence.

NFDA is the world's leading and largest funeral service association, serving 20,000 individual members who represent nearly 11,000 funeral homes in the United States and 49 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit www.nfda.org.

Founded in 1905, Finch & Finch, Inc. Funeral & Cremation Service has proudly served the Altavista community and surrounding areas for over five generations. Built on a legacy of compassion, professionalism, and dedication, the family-owned funeral home provides a wide range of services designed to meet the unique needs of grieving families. Known for innovative programming, exceptional community outreach, and adherence to the highest ethical standards, Finch & Finch has consistently demonstrated its commitment to excellence in funeral service. For more information, visit www.finchandfinchfuneralservice.com or call 434-369-5621.
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